About The Elitist

The Elitist is an online magazine of HYPER CRUNCH that features the best restaurants and businesses in London and the UK.

The idea came, as most good ideas do, when it was least expected.

Mehdi El Azhari, HYPER CRUNCH Founder and CEO, started an MBA at Cass Business School in 2017.

Having been a Management Consultant for five years, working on big digital strategy and transformation projects for clients in Europe, he planned to start his own consultancy firm.

While completing his MBA, he looked for a company that could manage his social media and increase the online visibility of his start-up business – but found nothing.

He asked friends and colleagues for recommendations for an all-in-one marketing subscription service – and learned that they were all doing it themselves, or not at all.

This was the lightbulb moment.

In 2018, HYPER CRUNCH set out to meet this very real need. We started out with a central location in London’s tech heart, in a vibrant space dedicated to tech and media SMEs.

In our first year, we grew our team and scaled the business.

Now, we share our marketing expertise with partners in more than 20 industries, and all across Europe and the US.