Top 5 concept stores in East London

Top 5 concept stores in East London
Top 5 concept stores in East London


1.    Goodhood

This concept store was founded in 2007 by former denim designers Kyle Stewart and Jo Sindle. Located in Shoreditch, it houses an impressive selection of designer brands with a relaxed outdoorsy Scandinavian feel. A big focus is put on skate ad streetwear. The lower ground floor is dedicated to homeware, beauty and grooming. There is also a small selection of books and records. The shop also showcases Goodhood’s own label Goods by Goodhood products such as jewellery, T-shirts, mugs and canvas bags.

Where: 151 Curtain Road, EC2A 3QE


2.    LN-CC

Late Night Chameleon Café is really more of a“destination” itself rather than a store. They promise to take shopping experience to a whole new level. It was created by set designer Gary Card who has managed to make a basement in Dalston feel like a very stylish spaceship. The mainline room showcases big names in fashion, Gucci, JWAnderson and Saint Laurent. There is also an eclectic sunglasses collection a selected rare books and records room.

Where: 18-24 Shacklewell Lane, E8 2EZ


3.    Aida

This concept store is all about reflecting the creativity of the part of London it resides in, Shoreditch. You can shop ready-to-wear and homeware from a carefully curated selection of brands, enjoy coffee from the café and take part in a range of in-store events which have past included talks from founders of the stocked brands, artistic installations, rum-tasting, and live music nights.

Where: 133 Shoreditch High Street.


4.    Modern Society


Their flagship store in Shoreditch is the result of a successful host of pop-up concept stores back in 2013. Modern Society aims to connect with their customers, and their store is a pretty cool and comfortable place to do so, filled with their eponymous, high-quality unisex label amongst many other fashion brands. The space often hosts art and photography exhibitions, and there is also a café so you can shop and then drop in the delightful comfort of coffee and cake. 

Where: 33 Redchurch Street, Shoreditch


5.    Browns East


Luxury retailer Browns's East London addition is an experimental space set over two floors of an old print factory. The space is constantly changing so returning customers are guaranteed to see something different every time. The large space is also host to an array of diverse events, installations and immersive pop-ups from art shows to guided breathing sessions, Kombucha tasting and so much more.

Where: 21 Club Row, E2 7EY


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